La Mer

The Luminous Lifting
Cushion Foundation SPF 20

The Luminous Lifting Cushion Foundation SPF 20

Clyde's Inspiration

The Luminous Lifting Cushion Foundation SPF 20

Cushion 101

The Luminous Lifting Cushion Foundation SPF 20

The Luminous Lifting Cushion Foundation SPF 20

KEY
MESSAGE

Beauty beyond skincare. Weightless texture meets luxurious long-wear all in one on-the-go compact. Seamlessly blends luminous color, healing hydration and Miracle Broth™ while giving a lift to skin's luminosity for a healthy looking complexion.

THE ADVANTAGES

  • 1

    Buildable, full-flexible coverage

  • 2

    Leaves skin with a healthy, glowing appearance and a tighter, firmer feel

  • 3

    Long-wearing, color true and sweat resistant, even in high humidity

The Luminous Lifting Cushion Foundation SPF 20

Key Information

The Key Actives:

The Miracle Broth™

The Soft Luminescent Ferment MORE

The Key Technology /
Delivery System:

Color Capsule Technology MORE

Cushion MORE

The Luminous Lifting Cushion Foundation SPF 20

Key Information

The Soft Luminescent Ferment

New potent and supercharged ferment fueled by skin softening algae, youth‑boosting peptides and proven skin brighteners.

Helps skin appear more plump, hydrated, smooth and ageless with a healthy, multi-dimensional glow.

CLOSE

The Luminous Lifting Cushion Foundation SPF 20

Key Information

Color Capsule Technology

Works in synergy with La Mer's Deconstructed Waters™ to deliver healthy color and SPF protection to surface of skin while powerful treatment actives penetrate deeply into skin's surface to infuse skin with moisture.

CLOSE

The Luminous Lifting Cushion Foundation SPF 20

Key Information

Cushion

Inspired by sea sponges, which self-adjust and control moisture by using an intricate network of channels to optimize oxygen and water flow.

Helps distribute formula evenly and encourages a seamless flow of hydration and actives.

CLOSE

The Luminous Lifting Cushion Foundation SPF 20

Points of Difference

  • Coverage Offers buildable coverage, allowing for flexibility
  • Finish/Wear Long-wearing; allows the client to customize their finish (Natural Beauty, Glowing Radiance, Soft Matte)
  • SPF Features SPF 20 and anti-oxidant protection with Lime Tea Concentrate
  • Skincare Benefits Powered by The Miracle Broth™ to deliver all-day hydration
  • Luxurious Compact Champagne packaging looks beautiful each time she pulls it out of her purse

The Luminous Lifting Cushion Foundation SPF 20

The Application

  • Gently press and turn applicator on cushion and apply onto skin in quick patting motions
  • If extra coverage is desired, follow with The Concealer or apply over The Soft Fluid Long Wear Foundation SPF 20
  • Can be applied with The Foundation Brush
  • Use throughout the day or as a touch-up for The Soft Fluid Long Wear Foundation SPF 20

The Luminous Lifting Cushion Foundation SPF 20

THE DEMONSTRATION RITUAL

Application

1. Gently press sponge applicator into cushion and rotate to ensure product is evenly spread on the applicator

2. Apply from center of face outwards in quick patting motions

Customize the Finish

Natural Beauty:

Use The Foundation Brush to blend foundation into skin by gently tapping product into skin

Glowing Radiance:

Lightly spray The Mist after application to give skin a glowing radiance

Soft Matte:

Apply The Sheer Pressed Powder around the perimeter face to diffuse and finish the Look

The Luminous Lifting Cushion Foundation SPF 20

Available in 12 Flexible Shades

  • 01 - Pink
    Porcelain

  • 03 - Warm
    Porcelain

  • 11 - Rose
    Ivory

  • 12 - Neutral
    Ivory

  • 13 - Warm
    Ivory

  • 21 - Petal

  • 23 - Warm
    Vanilla

  • 31 - Pink
    Bisque

  • 33 - Warm
    Bisque

  • 41 - Soft
    Cameo

  • 43 - Beige
    Nude

  • 52 - Warm
    Honey

The Luminous Lifting Cushion Foundation SPF 20

Shade Matching with Fingers

The Luminous Lifting Cushion Foundation SPF 20

Shade Matching with Disposable Sponge

The Luminous Lifting Cushion Foundation SPF 20

Shade Matching with Disposable Sponge

The Luminous Lifting Cushion Foundation SPF 20

15 Second Touch-Up

The Luminous Lifting Cushion Foundation SPF 20

30 Second Touch-Up

The Luminous Lifting Cushion Foundation SPF 20

3 Minute Ritual

Continuing
Skincare Artistry

Skincolor de la Mer™

Continuing Skincare Artistry

Retention Check!


In the following 5 pages, match the appropriate Look to the technique and tips shown.

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Sweeping Movements

  • 2.

    Sweeping Movements

  • 3.

    Sweeping Movements

  • 4.

    Pressing Movements

  • 5.

    Sweeping Movements

SKINCARE ARTISTRY TIPS

  • Apply a lighter shade of The Concealer under cheekbones and triangle under eyes
  • Then apply lighter shade under center of brow and pat just above brow towards hairline
  • Apply The Renewal Oil over cheekbones
  • Radiant
  • Hydrated
  • Soothing
  • Perfected
  • Lifted
Next

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Sweeping Movements

  • 2.

    Sweeping Movements

  • 3.

    Sweeping Movements

  • 4.

    Pressing Movements

  • 5.

    Sweeping Movements

This is the Lifted Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Sweeping Movements

  • 2.

    Sweeping Movements

  • 3.

    Sweeping Movements

  • 4.

    Pressing Movements

  • 5.

    Sweeping Movements

This is the Lifted Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Gliding Strokes

  • 2.

    Sweeping Movements

  • 3.

    Gliding Strokes

  • 4.

    Sweeping Movements

SKINCARE ARTISTRY TIPS

  • Mix moisturizer with foundation and 2 drops of The Renewal Oil
  • Finish with a spritz of The Mist
  • Soothing
  • Hydrated
  • Perfected
  • Lifted
  • Radiant
Next

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Gliding Strokes

  • 2.

    Sweeping Movements

  • 3.

    Gliding Strokes

  • 4.

    Sweeping Movements

This is the Hydrated Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Gliding Strokes

  • 2.

    Sweeping Movements

  • 3.

    Gliding Strokes

  • 4.

    Sweeping Movements

This is the Hydrated Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Press and flick upward from neck

  • 2.

    Press and flick outward along jawline

  • 3.

    Press and flick outward under cheekbone

  • 4.

    Press and flick upward at forehead

SKINCARE ARTISTRY TIPS

  • Mix several drops of The Renewal Oil into The Soft Fluid Long Wear Foundation SPF 20
  • Press 2 drops of The Renewal Oil onto top of cheekbone & over outer corner of eyes
  • Hydrated
  • Lifted
  • Radiant
  • Perfected
  • Soothing
Next

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Press and flick upward from neck

  • 2.

    Press and flick outward along jawline

  • 3.

    Press and flick outward under cheekbone

  • 4.

    Press and flick upward at forehead

This is the Radiant Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Press and flick upward from neck

  • 2.

    Press and flick outward along jawline

  • 3.

    Press and flick outward under cheekbone

  • 4.

    Press and flick upward at forehead

This is the Radiant Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Piano Taps

  • 2.

    Butterfly Wings

SKINCARE ARTISTRY TIPS

  • Gently apply foundation with fingertips, followed by The Foundation Brush without applying too much pressure
  • Finish with The Powder to create visible softening effect
  • Radiant
  • Hydrated
  • Soothing
  • Perfected
  • Lifted
Next

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Piano Taps

  • 2.

    Butterfly Wings

This is the Soothing Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Piano Taps

  • 2.

    Butterfly Wings

This is the Soothing Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Smoothing Movements

  • 2.

    Sliding Pressures

  • 3.

    Sliding Pressures

SKINCARE ARTISTRY TIPS

  • Apply a sheer application of The Reparative SkinTint SPF 30 over well-moisturized skin
  • Apply The Concealer to well-moisturized eyes
  • Sweep The Powder on skin from center down and finish with The Mist
  • Soothing
  • Hydrated
  • Perfected
  • Lifted
  • Radiant
Next

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Press and flick upward from neck

  • 2.

    Press and flick outward along jawline

  • 3.

    Press and flick outward under cheekbone

  • 4.

    Press and flick upward at forehead

This is the Perfected Look

Enhanced Skincare Looks

Which Look is this?

  • 1.

    Press and flick upward from neck

  • 2.

    Press and flick outward along jawline

  • 3.

    Press and flick outward under cheekbone

  • 4.

    Press and flick upward at forehead

This is the Perfected Look

Continuing Skincare Artistry

Retention Check!


How did you do?

If you missed any of the previous questions, review the Look videos in the next few pages to refresh your memory. Then go back to counter and demonstrate your skills on your clients.

Enhanced Skincare Looks

The Lifted Look Technique

Enhanced Skincare Looks

The Hydrated Look Technique

Enhanced Skincare Looks

The Radiant Look Technique

Enhanced Skincare Looks

The Soothing Look Technique

Enhanced Skincare Looks

The Perfected Look Technique

Skincare Artistry Certification

Skincare Artistry is just that – an art. It's the ability to combine the technical skills of application while teaching the client tips and tricks to create the look at home. With a little practice, you'll be on your way to mastering Level 1 and helping every client find their Look and Finish.

LEVEL 1

LEVEL 2

LEVEL 3

Skincolor de la Mer Behaviors

Level 1

To receive your level 1 Skincare Artistry Certification, you need to master all Level 1 skills and behaviors:

HYGENE STANDARDS

  • Follows proper hygiene standards for sanitizing hands and brushes
  • Washes counter's brushes daily with The Cleansing Gel

PREPARING THE CANVAS

  • Asks Purposeful Questions to determine client's skincare regimen and desired Look and Finish
  • Properly prepares client's skin with customized skincare regimen
  • Generously moisturizes skin before foundation with proper application

SHADE FINDER TOOL

  • Explains La Mer's shade matching method
  • Properly selects client's correct shade intensity and undertone
  • Confirms agreement of shade with client before application
  • Avoids labeling by undertone ("You are a warm.")

Skincolor de la Mer Behaviors

Level 1

THE FOUNDATION BRUSH AND THE POWDER BRUSH

  • Explains proper at-home care and cleaning of bushes
  • Demonstrates and explains three positions for using The Foundation Brush

FOUNDATION APPLICATION

  • Blends foundation on back of hand using The Foundation Brush or cushion applicator before applying
  • Applies foundation from center of face out, building seamless coverage as needed
  • Leaves no visible brush strokes on client's skin
  • Demonstrates the Natural Beauty, Glowing Radiance and Soft Matte Finishes with all foundations

THE CONCEALER APPLICATION

  • Warms The Concealer on back of hand before applying to face
  • Gently taps product into skin to build coverage seamlessly

THE POWDER AND THE SHEER PRESSED POWDER APPLICATION

  • Diffuses both formulas on back of hand prior to applying to face
  • Applies both formulas in a downwards, circular motion from the center of the face

The Look of La Mer Behaviors

Level 1

CORE BEHAVIORS

  • Uses Positivity throughout demonstration
  • Provides at least one clearly written application tip/teaching moment for client

THE HYDRATED LOOK

  • Demonstrates enhanced Hydrated skincare application techniques correctly
  • Mixes one part foundation to one part moisturizer and two drops of The Renewal Oil
  • Uses The Foundation Brush and fingertips to create a customized, glowing look

The Look of La Mer Behaviors

Level 1

THE RADIANT LOOK

  • Demonstrates enhanced Radiant skincare application techniques correctly
  • Leverages Mixology tips to create a sheer, vibrant wash of color on skin
  • Uses The Foundation Brush in rolling motion with various grips for an energized effect

THE LIFTED LOOK

  • Demonstrates enhanced Lifted skincare application techniques correctly
  • Uses The Renewal Oil to highlight skin along cheekbones and above brows
  • Applies a lighter shade of The Concealer where a natural, visible lifted effect is needed

The Look of La Mer Behaviors

Level 1

THE PERFECTED LOOK

  • Demonstrates enhanced Perfected skincare application techniques correctly
  • Uses a small amount of The Perfecting Treatment (where available) with a generous application of moisturizer
  • Applies The Reparative SkinTint SPF 30 (where available) with The Foundation Brush before foundation application
  • Applies The Sheer Pressed Powder to visibly blur look of pores

THE SOOTHING LOOK

  • Demonstrates enhanced Soothing skincare application techniques correctly
  • Uses very soft application to apply Skincolor with fingertips and The Foundation Brush
  • Applies The Concealer as needed for redness, tapping gently with The Foundation Brush

Skincolor de la Mer Behaviors

Level 2

To receive your level 2 Skincare Artistry Certification, you need to master all Level 1 skills and behaviors in addition to:

PREPARING THE CANVAS

  • Creates an impeccably clean canvas with no trace of cotton left behind after cleansing

THE BRUSHES

  • Uses a combination of gentle swiping and tapping motions to build a seamless finish with The Foundation Brush
  • Sprays The Mist onto The Powder Brush to diffuse makeup as a final step

FOUNDATION APPLICATION

  • Shares tips to help client keep makeup looking fresh all day long

THE CONCEALER APPLICATION

  • Conceals dark circles, discolorations or redness to create a clean, natural look
  • Sets The Concealer with The Powder creating a creaseless finish

THE POWDER AND THE SHEER PRESSED POWDER APPLICATION

  • Demonstrates benefits of The Powder versus The Sheer Pressed Powder correctly
  • Seamlessly highlights with The Bronzer or any current La Mer illuminating product

The Look of La Mer Behaviors

Level 2

  • Creates any Look in under 20 minutes
  • Incorporates the mirror and Visualization to involve client throughout lesson
  • Offers personalized lifestyle tips to adapt the Look for day, weekend and evening
  • Explains how enhanced skincare and Skincolor application techniques work together
  • Provides 3-4 clearly written, personalized application tips/teaching moments for client to take home

The Look of La Mer Behaviors

Level 2

THE HYDRATED LOOK

  • Smoothes away any visible dry patches on skin's surface
  • Creates a plumped, supple appearance

THE RADIANT LOOK

  • Creates an almost invisible, energized-looking 'no makeup' makeup effect
  • Focuses highlighter placement where light would naturally illuminate skin

The Look of La Mer Behaviors

Level 2

THE LIFTED LOOK

  • Teaches client how to visibly ‘lift with light' in the hollows under cheekbones using a lighter foundation, powder or concealer
  • Applies a lighter shade of The Concealer on triangle under eyes to create the appearance of more volume

THE PERFECTED LOOK

  • Minimizes appearance of enlarged pores anywhere on face
  • Applies The Sheer Pressed Powder in Translucent under eye area

The Look of La Mer Behaviors

Level 2

THE SOOTHING LOOK

  • Teaches client enhanced at-home pampering tips to soothe skin

Skincolor de la Mer Behaviors

Level 3

To receive your level 3 Skincare Artistry Certification, you need to master all Level 1 and 2 skills and behaviors in addition to:

FOUNDATION APPLICATION

  • Combines two different foundation shades to seamlessly highlight and contour the face

THE POWDER AND THE SHEER PRESSED POWDER APPLICATION

  • Creates a soft, 'halo' effect on face for photographs by combining Glowing Radiance and Soft Matte Finishes (apply Soft Matte in the center of the face with Glowing Radiance around the outside of face)

The Look of La Mer Behaviors

Level 3

To receive your level 3 Skincare Artistry Certification, you need to master all Level 1 and 2 skills and behaviors in addition to:

  • Demonstrates exemplary teaching skills, ensuring client can flawlessly re-create the Look at home
  • Teaches client shortcuts to instantly improve skin when time is short (5 minute application)
  • Offers client personalized tips to maintain the Look of La Mer when traveling
  • Coaches and motivates other Skincare Experts in correct techniques on any of the five Looks when assistance is requested
  • Displays confidence and ability to speak at VIP (small group) client events