LA MER
FALL 2017
SEASONAL SCHOOL
PRE-WORK MODULE
Welcome to Fall 2017 Seasonal School
The La Mer Service Mission
Serve every client from your heart, guiding the client's personal healing journey and skin transformation in a caring, honest manner.
Engage every client in a personalized experience and regimen, giving their skin the energy to heal and renew itself.
Curating Memorable Experiences
This season we're taking you on a new journey. A sensorial, experiential and memorable school that will take your skills to the next level and help you to curate memorable experiences for clients.
The Fall Seasonal School focuses on demonstrating your knowledge and practicing how to leverage the information to curate memorable experiences. We ask you to come with knowledge of La Mer products, prepared to demonstrate product applications and complete Enhanced Looks and Finishes.
The Miracle Broth™ Wheel
The legendary healing energies of The Miracle Broth empower the five facets of renewal, helping bring skin back to its center: Moisture, Regeneration, Soothing, Smoothing and Radiance.
We heard your feedback and simplified the Miracle Broth Wheel
The Moisturizer Enhanced Application Ritual
Angelè's Inspiration
The Moisturizer Enhanced Application Ritual
Crème de la Mer, The Moisturizing Soft Cream and The Moisturizing Soft Lotion
The Moisturizer Enhanced Application Ritual
The Moisturizing Gel Cream and The Moisturizing Matte Lotion
Genaissance de la Mer™
Genaissance de la Mer™ The Infused Lotion
Genaissance de la Mer™ The Infused Lotion
Key Information
Key
Message
Our ultimate, highly emollient anti-aging skin supplement. Delivers a wave of intense, nourishing activity to prepare and strengthen skin from the inside out. In moments, skin is visibly reborn.
The Advantages
Accelerated renewal
and recovery
Skin is visibly reborn with
ageless transformation
Hydrates, nourishes and
softens skin for
a radiant glow
The La Mer Watery Lotions
The first step in treatment, La Mer watery lotions infuse skin with hydration and the healing energies of The Miracle Broth™ and prepare skin for the full benefits of the La Mer regimen that follows.
The Treatment Lotion | Blanc de la Mer™ The Brilliance Brightening Lotion |
Genaissance de la Mer™ The Infused Lotion |
|
---|---|---|---|
What Makes It Unique | What Makes It UniqueUniversal benefits |
What Makes It UniqueBrightens |
What Makes It UniqueAccelerated renewal and recovery |
The Advantages | The Advantages
|
The Advantages
|
The Advantages
|
The La Mer Watery Lotions
The first step in treatment, La Mer watery lotions infuse skin with hydration and the healing energies of The Miracle Broth™ and prepare skin for the full benefits of the La Mer regimen that follows.
The Treatment Lotion | Blanc de la Mer™ The Brilliance White Lotion |
Genaissance de la Mer™ The Infused Lotion |
|
---|---|---|---|
What Makes It Unique | What Makes It UniqueUniversal benefits |
What Makes It UniqueWhitens |
What Makes It UniqueAccelerated renewal and recovery |
The Advantages | The Advantages
|
The Advantages
|
The Advantages
|
Genaissance de la Mer™ The Infused Lotion
Key Information
Did you Know?
Clinical testing shows that when Genaissance de la Mer The Infused Lotion is used with Genaissance de la Mer The Serum Essence, hydration and barrier strength are increased immediately.
Genaissance de la Mer™ The Infused Lotion
Review Assessment
Genaissance de la Mer™ The Serum Essence
Genaissance de la Mer™ The Serum Essence
Key Information
Key
Message
Ultimate anti-aging serum, targeting all visible signs of aging. Super-charges skin to accelerate skin's natural process of renewal and recovery. Rejuvenation becomes a reality as skin is visibly reborn, transforming age into agelessness.
The Advantages
Accelerated renewal
Diminishes the appearance
of all signs of aging
Enhances skin's
natural ability to calm
visible irritation
The La Mer Serums
La Mer serums are highly potent treatments designed to target specific skincare needs. Offering the ultimate in customized skincare, these treatments work in synergy with La Mer moisturizers to offer multiple benefits.
Genaissance de la Mer™ The Serum Essence |
The Revitalizing Hydrating Serum | The Lifting Contour Serum | The Regenerating Serum | Blanc de la Mer™ The Brilliance Brightening Essence |
|
---|---|---|---|---|---|
What Makes It Unique | What Makes It UniqueAccelerated renewal; |
What Makes It UniqueHydrates and energizes |
What Makes It UniqueLifts and firms |
What Makes It UniqueDiminishes lines and wrinkles |
What Makes It UniqueBrightens |
The Advantages | The Advantages
|
The Advantages
|
The Advantages
|
The Advantages
|
The Advantages
|
The Client Needs | The Client Needs
|
The Client Needs
|
The Client Needs
|
The Client Needs
|
The Client Needs
|
The La Mer Serums
La Mer serums are highly potent treatments designed to target specific skincare needs. Offering the ultimate in customized skincare, these treatments work in synergy with La Mer moisturizers to offer multiple benefits.
Genaissance de la Mer™ The Serum Essence |
The Revitalizing Hydrating Serum | The Lifting Contour Serum | The Regenerating Serum | Blanc de la Mer™ The Brilliance White Essence |
|
---|---|---|---|---|---|
What Makes It Unique | What Makes It UniqueAccelerated renewal; |
What Makes It UniqueHydrates and energizes |
What Makes It UniqueLifts and firms |
What Makes It UniqueDiminishes lines and wrinkles |
What Makes It UniqueWhitens |
The Advantages | The Advantages
|
The Advantages
|
The Advantages
|
The Advantages
|
The Advantages
|
The Client Needs | The Client Needs
|
The Client Needs
|
The Client Needs
|
The Client Needs
|
The Client Needs
|
Genaissance de la Mer™ The Serum Essence
Enhanced Application Update - Angele's Inspiration
Genaissance de la Mer™ The Serum Essence
Enhanced Application Update
Genaissance de la Mer™ The Serum Essence
Updated Enhanced Application Ritual
Press 4 drops of The Serum Essence onto fingertips.
Genaissance de la Mer™ The Serum Essence
Updated Enhanced Application Ritual
Starting at the neck, apply rolling pressure with 3 fingertips.
Repeat on chin, cheeks and forehead.
Genaissance de la Mer™ The Serum Essence
Updated Enhanced Application Ritual
Gently glide fingertips from center out starting at the neck and moving up the face.
Genaissance de la Mer™ The Serum Essence
Updated Enhanced Application Ritual
Gentle outward circular movements with 4 fingers, starting across the forehead, at cheeks, then in the middle of neck. Circle 3 times on each area.
Genaissance de la Mer™ The Serum Essence
Updated Enhanced Application Ritual
Quick circular movements along neck with whole hand, base up to lower ear then slide back, 2 times. At lip corner working up to ear, then gently slide back in to corner of lip, 2 times. Working across forehead starting at center, 2 times. Gently slide back in to center.
Genaissance de la Mer™ The Serum Essence
Updated Enhanced Application Ritual
Press 4 drops of The Serum Essence onto fingertips.
Starting at the neck, apply rolling pressure with 3 fingertips.
Repeat on chin, cheeks and forehead.
Gently glide fingertips from center out starting at the neck and moving up the face.
Gentle outward circular movements with 4 fingers, starting across the forehead, at cheeks, then in the middle of neck. Circle 3 times on each area.
Quick circular movements along neck with whole hand, base up to lower ear then slide back, 2 times. At lip corner working up to ear, then gently slide back in to corner of lip, 2 times. Working across forehead starting at center, 2 times. Gently slide back in to center.
Genaissance de la Mer™ The Serum Essence
Review Assessment
Genaissance de la Mer™ The Eye and Expression Cream
Genaissance de la Mer™ The Eye and Expression Cream
Key Information
Key
Message
Our ultimate anti-aging eye expression cream. Brings the accelerated ageless transformation of Genaissance de la Mer to target all visible signs of aging in areas where life is most visibly expressed.
The Advantages
Accelerated renewal
and recovery
Diminishes lines and wrinkles,
puffiness and dark circles
Lifts, firms and hydrates
the skin around eyes and
mouth so skin appears
more plumped
The La Mer Eye Treatments
La Mer serums eye treatments intensively hydrate the eye area while helping prevent and correct the look of aging. Each formula also targets specific concerns, such as luminosity, dark circles or puffiness. Just as a serum for face delivers potent, targeted benefits, The Lifting Eye Serum will lift the client’s eye area, enhancing the benefits of La Mer eye Treatments.
EYE SERUM |
EYE TREATMENTS |
||||
---|---|---|---|---|---|
The Lifting Eye Serum | The Illuminating Eye Gel | The Eye Balm Intense | The Eye Concentrate | Genaissance de la Mer™ The Eye and Expression Cream |
|
What Makes It Unique | What Makes It UniqueLifts and firms |
What Makes It UniqueEnergizes and refreshes |
What Makes It UniqueReduces puffiness |
What Makes It UniqueDiminishes dark circles |
What Makes It UniqueAccelerated ageless transformation |
The Advantages | The Advantages
|
The Advantages
|
The Advantages
|
The Advantages
|
The Advantages
|
The Client Needs | The Client Needs
|
The Client Needs
|
The Client Needs
|
The Client Needs
|
The Client Needs
|
Genaissance de la Mer™ The Eye and Expression Cream
Demonstration on Face
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application - Angele's Inspiration
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Option: Place applicator on ice
(should be cold when used).
Apply 4 dots onto eye area using ring finger.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Roll under and around, following the contour of each eye area 2 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Place the flat side of applicator at inner corner of brow. While lifting up, glide applicator along brow and finish at the hairline, repeat 3 times.
Repeat under eye starting at the inner corner of eye. Glide along under eye and end up to finish at the hairline, repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Place edge of flat side of the applicator under inner corner of brow and start pushing muscle up lifting brow. Move applicator along brow and finish at temple. Repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Place the flat side of applicator at inner corner of brow. While lifting up, move the applicator in small circles along brow and finish at the hairline. Repeat 3 times.
Repeat under eye starting at the inner corner of eye. Move in small circles under eye and end up to finish at the hairline. Repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Gently stretch skin at outer corner of eye with left index finger and thumb. Place flat side of applicator over stretched skin and glide up and down in quick strokes perpendicular to crow's feet, moving between outer corner of eye and the hairline, in and out. Repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Option: Place applicator on ice
(should be cold when used).
Apply 4 dots onto eye area using ring finger.
Roll under and around, following the contour of each eye area 2 times.
Place the flat side of applicator at inner corner of brow. While lifting up, glide applicator along brow and finish at the hairline, repeat 3 times.
Repeat under eye starting at the inner corner of eye. Glide along under eye and end up to finish at the hairline, repeat 3 times.
Place edge of flat side of the applicator under inner corner of brow and start pushing muscle up lifting brow. Move applicator along brow and finish at temple. Repeat 3 times.
Place the flat side of applicator at inner corner of brow. While lifting up, move the applicator in small circles along brow and finish at the hairline. Repeat 3 times.
Repeat under eye starting at the inner corner of eye. Move in small circles under eye and end up to finish at the hairline. Repeat 3 times.
Gently stretch skin at outer corner of eye with left index finger and thumb. Place flat side of applicator over stretched skin and glide up and down in quick strokes perpendicular to crow's feet, moving between outer corner of eye and the hairline, in and out. Repeat 3 times.
NOTE: You will be asked to perform the Eye and Expression Cream Enhanced Application during Seasonal School. Come prepared knowing all Enhanced Application Techniques.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Option: Place applicator on ice (should be cold when used).
Apply 4 dots onto expression areas (forehead, upper lip, nasolabial folds) using ring finger and follow the sequence.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Place the flat side of applicators between inner brows. Gently glide applicators along frown lines and finish at hairline 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Place the flat side of applicator at inner corner of brow.
While lifting up, move the applicator in small circles along brow and finish at the hairline. Repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Place the flat side of applicator between inner brows and glide in and out in quick strokes perpendicular to frown lines, moving up towards hairline 3 times.
NOTE: Follow the Application Ritual for Expression Lines on other areas of the face.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Option: Place applicator on ice (should be cold when used).
Apply 4 dots onto expression areas (forehead, upper lip, nasolabial folds) using ring finger and follow the sequence.
Place the flat side of applicators between inner brows. Gently glide applicators along frown lines and finish at hairline 3 times.
Place the flat side of applicator at inner corner of brow.
While lifting up, move the applicator in small circles along brow and finish at the hairline. Repeat 3 times.
Place the flat side of applicator between inner brows and glide in and out in quick strokes perpendicular to frown lines, moving up towards hairline 3 times.
NOTE: You will be asked to perform the Eye and Expression Cream Enhanced Application during
Seasonal School. Come prepared knowing all Enhanced Application Techniques.
Genaissance de la Mer™ The Eye and Expression Cream
Review Assessment
Genaissance de la Mer™
Family Demonstration on Hand
NOTE: You will be asked to perform the Eye and Expression Cream Enhanced Application during Seasonal School.
Come prepared knowing all Enhanced Application Techniques.
Genaissance de la Mer™
15 Minute Treatment on Face
Genaissance de la Mer™
The Genaissance Service — 15 Minute Treatment
Genaissance de la Mer
The Infused Lotion
Apply productGenaissance de la Mer
The Serum Essence
Enhanced ApplicationGenaissance de la Mer
The Eye and Expression Cream
Enhanced Application
NOTE: You will be asked to perform the updated Genaissance Service treatment during Seasonal School.
Come prepared knowing all Enhanced Application Techniques.
Genaissance de la Mer™
The Demonstration Ritual
Share the story of La Mer and the Genaissance family
Introduce The Infused Lotion
- Apply product on the hand - use descriptive language
- Create a sensorial experience by asking them to feel and smell before looking at the difference in skin
Follow with The Serum Essence
- Create a discovery moment with the serum box
- Use descriptive language and show them the difference in skin
Follow with The Eye and Expression Cream
- Introduce the tool and apply to hand
- Use descriptive language and show them the difference in skin
Invite the client to experience on the Divine Discovery At-Counter Service
- Ask the client to close their eyes and take a moment for themselves
- Complete service on half of the face
- Show client the difference
- Teach the client while completing the other half of the face
Apply Skincolor de la Mer™
The Genaissance Family
Lifestyle Regimens
Curating memorable experiences is about personalization - one way you do this is by recommending a regimen based on your client's needs.
Ask purposeful questions to learn about their lifestyle and make thoughtful product recommendations that build their experience.
Review the following lifestyle regimens for opportunities to incorporate Genaissance de la Mer.
The Genaissance Family
Lifestyle Regimens
SHORTCUT
THE INFUSED LOTION
THE SERUM ESSENCE
THE EYE AND EXPRESSION CREAM
APPROPRIATE FORM OF MOISTURIZER
THE SOFT FLUID LONG WEAR FOUNDATION SPF 20
EVENING
RENEWAL
THE CLEANSING FOAM
THE TONIC
THE INFUSED LOTION
THE SERUM ESSENCE
THE LIFTING AND FIRMING MASK
THE EYE AND EXPRESSION CREAM
APPROPRIATE FORM OF MOISTURIZER
LUXURY
SPA RITUAL
THE CLEANSING OIL
THE CLEANSING MICELLAR WATER
THE TREATMENT LOTION
THE INFUSED LOTION
THE SERUM ESSENCE
THE HYDRATING FACIAL
THE EYE AND EXPRESSION CREAM
APPROPRIATE FORM OF MOISTURIZER
Skincolor de la Mer™
Skincolor de la Mer™
Advanced Techniques
This Fall, La Mer re-animates the entire Skincolor collection.
To support Skincolor de la Mer we will focus on the following:
Continue to elevate your skincare artistry by beginning the certification process during Seasonal School.
Elevate your artistry with elevated techniques for The Looks.
Launch The Sheer Pressed Powder to recruit new clients and invite existing clients to counter.
Launch daily events you can use at-counter to animate Skincolor and curate memorable experiences for your clients.
Skincolor Artistry
Clyde's Inspiration
Skincolor de la Mer™
The Hydrating Look — Tips and Techniques
Skincolor de la Mer™
The Lifting Look — Tips and Techniques
Skincolor de la Mer™
The Perfecting Look — Tips and Techniques
Skincolor de la Mer™
The Soothing Look — Tips and Techniques
Skincolor de la Mer™
The Revitalizing Look — Tips and Techniques
Skincolor de la Mer™ The Sheer Pressed Powder
Skincolor de la Mer™ The Sheer Pressed Powder
The Application
- Use as desired during the day for touch ups
- Can be dusted over The Soft Fluid Foundation SPF 20 for a soft-matte finish
- Apply with sponge or with
The Powder Brush
Skincolor de la Mer™ The Sheer Pressed Powder
Enhancing Expertise — Clyde's Tips & Tricks
Skincolor de la Mer™
The Soft Matte Finish — Update
Skincolor de la Mer™ The Sheer Pressed Powder
Review Assessment
The La Mer Service Connection
Do You See What They See?
Luxury clients have many options when it comes to buying cosmetic products. It is your mission as your client's Skincare Artist to provide a unique, personalized, one-to-one shopping experience each time they shop.
It is important for you to know all the digital and social media content we are creating and what your client sees when they browse online to provide a well-rounded experience.
Visit these communities often to see what is being communicated to our clients:
Fall 2017 Programs
Fall 2017 Seasonal School
Preparation
This Fall for Seasonal School we ask that you come prepared with the below information in order to participate in various activities.
Personal Sales Goals
Check list as each item is collected.
- Goal Last Month
- Actual Sales Last Month
- # of Clients Sold to Last Month
- Goal This Month
- $ Needed to Reach Goal This Month
- Weeks Remaining till end of Month
- Your AUS (Average Unit Sale) (if not available, use the store's Average AUS)
Top Client
- Think of one of your best clients that you have built a relationship with.
Come to school prepared with their name, address/email address (if available).