Genaissance de la Mer™ The Eye and Expression Cream
Genaissance de la Mer™ The Eye and Expression Cream
Key Information
Key
Message
Our ultimate anti-aging eye expression cream. Brings the accelerated ageless transformation of Genaissance de la Mer to target all visible signs of aging in areas where life is most visibly expressed.
The Advantages
Accelerated renewal
and recovery
Diminishes lines and wrinkles,
puffiness and dark circles
Lifts, firms and hydrates
the skin around eyes and
mouth so skin appears
more plumped
The La Mer Eye Treatments
La Mer serums eye treatments intensively hydrate the eye area while helping prevent and correct the look of aging. Each formula also targets specific concerns, such as luminosity, dark circles or puffiness. Just as a serum for face delivers potent, targeted benefits, The Lifting Eye Serum will lift the client’s eye area, enhancing the benefits of La Mer eye Treatments.
EYE SERUM |
EYE TREATMENTS |
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The Lifting Eye Serum | The Illuminating Eye Gel | The Eye Balm Intense | The Eye Concentrate | Genaissance de la Mer™ The Eye and Expression Cream |
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What Makes It Unique | What Makes It UniqueLifts and firms |
What Makes It UniqueEnergizes and refreshes |
What Makes It UniqueReduces puffiness |
What Makes It UniqueDiminishes dark circles |
What Makes It UniqueAccelerated ageless transformation |
The Advantages | The Advantages
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The Advantages
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The Advantages
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The Advantages
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The Advantages
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The Client Needs | The Client Needs
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The Client Needs
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The Client Needs
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The Client Needs
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The Client Needs
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Genaissance de la Mer™ The Eye and Expression Cream
Demonstration on Face
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application - Angele's Inspiration
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Option: Place applicator on ice
(should be cold when used).
Apply 4 dots onto eye area using ring finger.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Roll under and around, following the contour of each eye area 2 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Place the flat side of applicator at inner corner of brow. While lifting up, glide applicator along brow and finish at the hairline, repeat 3 times.
Repeat under eye starting at the inner corner of eye. Glide along under eye and end up to finish at the hairline, repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Place edge of flat side of the applicator under inner corner of brow and start pushing muscle up lifting brow. Move applicator along brow and finish at temple. Repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Place the flat side of applicator at inner corner of brow. While lifting up, move the applicator in small circles along brow and finish at the hairline. Repeat 3 times.
Repeat under eye starting at the inner corner of eye. Move in small circles under eye and end up to finish at the hairline. Repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Gently stretch skin at outer corner of eye with left index finger and thumb. Place flat side of applicator over stretched skin and glide up and down in quick strokes perpendicular to crow's feet, moving between outer corner of eye and the hairline, in and out. Repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Eyes
Option: Place applicator on ice
(should be cold when used).
Apply 4 dots onto eye area using ring finger.
Roll under and around, following the contour of each eye area 2 times.
Place the flat side of applicator at inner corner of brow. While lifting up, glide applicator along brow and finish at the hairline, repeat 3 times.
Repeat under eye starting at the inner corner of eye. Glide along under eye and end up to finish at the hairline, repeat 3 times.
Place edge of flat side of the applicator under inner corner of brow and start pushing muscle up lifting brow. Move applicator along brow and finish at temple. Repeat 3 times.
Place the flat side of applicator at inner corner of brow. While lifting up, move the applicator in small circles along brow and finish at the hairline. Repeat 3 times.
Repeat under eye starting at the inner corner of eye. Move in small circles under eye and end up to finish at the hairline. Repeat 3 times.
Gently stretch skin at outer corner of eye with left index finger and thumb. Place flat side of applicator over stretched skin and glide up and down in quick strokes perpendicular to crow's feet, moving between outer corner of eye and the hairline, in and out. Repeat 3 times.
NOTE: You will be asked to perform the Eye and Expression Cream Enhanced Application during Seasonal School. Come prepared knowing all Enhanced Application Techniques.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Option: Place applicator on ice (should be cold when used).
Apply 4 dots onto expression areas (forehead, upper lip, nasolabial folds) using ring finger and follow the sequence.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Place the flat side of applicators between inner brows. Gently glide applicators along frown lines and finish at hairline 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Place the flat side of applicator at inner corner of brow.
While lifting up, move the applicator in small circles along brow and finish at the hairline. Repeat 3 times.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Place the flat side of applicator between inner brows and glide in and out in quick strokes perpendicular to frown lines, moving up towards hairline 3 times.
NOTE: Follow the Application Ritual for Expression Lines on other areas of the face.
Genaissance de la Mer™ The Eye and Expression Cream
Enhanced Application Ritual for Expression Lines
Option: Place applicator on ice (should be cold when used).
Apply 4 dots onto expression areas (forehead, upper lip, nasolabial folds) using ring finger and follow the sequence.
Place the flat side of applicators between inner brows. Gently glide applicators along frown lines and finish at hairline 3 times.
Place the flat side of applicator at inner corner of brow.
While lifting up, move the applicator in small circles along brow and finish at the hairline. Repeat 3 times.
Place the flat side of applicator between inner brows and glide in and out in quick strokes perpendicular to frown lines, moving up towards hairline 3 times.
NOTE: You will be asked to perform the Eye and Expression Cream Enhanced Application during
Seasonal School. Come prepared knowing all Enhanced Application Techniques.
Genaissance de la Mer™ The Eye and Expression Cream
Review Assessment
Genaissance de la Mer™
Family Demonstration on Hand
NOTE: You will be asked to perform the Eye and Expression Cream Enhanced Application during Seasonal School.
Come prepared knowing all Enhanced Application Techniques.
Genaissance de la Mer™
15 Minute Treatment on Face
Genaissance de la Mer™
The Genaissance Service — 15 Minute Treatment
Genaissance de la Mer
The Infused Lotion
Apply productGenaissance de la Mer
The Serum Essence
Enhanced ApplicationGenaissance de la Mer
The Eye and Expression Cream
Enhanced Application
NOTE: You will be asked to perform the updated Genaissance Service treatment during Seasonal School.
Come prepared knowing all Enhanced Application Techniques.
Genaissance de la Mer™
The Demonstration Ritual
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1.Share the story of
La Mer and the Genaissance family -
2.Introduce The Infused Lotion
- Apply product on the hand - use descriptive language
- Create a sensorial experience by asking them to feel and smell before looking at the difference in skin
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3.Follow with The Serum Essence
- Create a discovery moment with the serum box
- Use descriptive language and show them the difference in skin
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4.Follow with The Eye and Expression Cream
- Introduce the tool and apply to hand
- Use descriptive language and show them the difference in skin
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5.Invite the client to experience on the Divine Discovery At-Counter Service
- Ask the client to close their eyes and take a moment for themselves
- Complete service on half of the face
- Show client the difference
- Teach the client while completing the other half of the face
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6.Apply Skincolor de la Mer™
The Genaissance Family
Lifestyle Regimens
Curating memorable experiences is about personalization - one way you do this is by recommending a regimen based on your client's needs.
Ask purposeful questions to learn about their lifestyle and make thoughtful product recommendations that build their experience.
Review the following lifestyle regimens for opportunities to incorporate Genaissance de la Mer.
The Genaissance Family
Lifestyle Regimens
SHORTCUT
THE INFUSED LOTION
THE SERUM ESSENCE
THE EYE AND EXPRESSION CREAM
APPROPRIATE FORM OF MOISTURIZER
THE SOFT FLUID LONG WEAR FOUNDATION SPF 20
EVENING
RENEWAL
THE CLEANSING FOAM
THE TONIC
THE INFUSED LOTION
THE SERUM ESSENCE
THE LIFTING AND FIRMING MASK
THE EYE AND EXPRESSION CREAM
APPROPRIATE FORM OF MOISTURIZER
LUXURY
SPA RITUAL
THE CLEANSING OIL
THE CLEANSING MICELLAR WATER
THE TREATMENT LOTION
THE INFUSED LOTION
THE SERUM ESSENCE
THE HYDRATING FACIAL
THE EYE AND EXPRESSION CREAM
APPROPRIATE FORM OF MOISTURIZER