LA MER
FALL 2017
SEASONAL SCHOOL
PRE-WORK MODULE
The La Mer Moisturizers
La Mer moisturizers provide the skin with necessary hydration and other benefits to help optimize natural skin functions and improve skin health.
Every client - regardless of skin concerns or skintype - needs the hydrating benefits of a moisturizer.
The Advantages
- Dryness is healed
- Aging lines and pores are significantly less visible
- Skin becomes softer, smoother, firmer and flawless-looking
- Skin is soothed; redness and irritation appear dramatically minimized
- Revitalizes skin and restores its natural balance
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| Crème de la Mer | The Moisturizing Soft Cream |
The Moisturizing Soft Lotion |
The Moisturizing Gel Cream |
The Moisturizing Matte Lotion |
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| The Texture | The TextureLuxurious, rich cream |
The TextureSmooth, weightless cream |
The TextureUltra-weightless, yet rich moisturizing lotion |
The TextureUltra-light gel |
The TextureLightweight, fresh lotion |
| The Finish | The FinishDewy |
The FinishLuminous |
The FinishSatin |
The FinishVelvet |
The FinishSoft matte |
| The Client Need | The Client NeedLikes a rich, emollient cream |
The Client NeedWants a rich, yet weightless cream |
The Client NeedWants a lighter texture for daytime or seasonal use; prefers lotion |
The Client NeedWants a lighter texture for daytime or seasonal use |
The Client NeedWants a lightweight texture and a soft-matte finish; may use seasonally |
The Moisturizing
Matte Lotion
La Mer reinvents matte with a moisturizing yet fresh lotion that delivers all the transformational benefits of the iconic Crème de la Mer.
A perfect harmony of moisture and a fresh matte finish.
The La Mer Serums
La Mer serums are highly potent daily treatments designed to target specific skincare needs.
Offering the ultimate in customized skincare, these treatments work in synergy with La Mer moisturizers to offer multiple advantages.
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| Genaissance de la Mer™ The Serum Essence |
The Revitalizing Hydrating Serum |
The Lifting Contour Serum |
The Regenerating Serum |
Blanc de la Mer™ The Brilliance Brightening Essence |
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| What Makes It Unique | What Makes It UniqueAccelerated renewal; |
What Makes It UniqueHydrates and energizes |
What Makes It UniqueLifts and firms |
What Makes It UniqueDiminishes lines and wrinkles |
What Makes It UniqueBrightens |
| The Story | The Story
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The Story
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The Story
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The Story
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The Story
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| The Inspiration | The InspirationAccelerated results |
The InspirationHydration; fight early signs of aging |
The InspirationLack of firmness, sagging; loss of contours |
The InspirationLines, wrinkles, younger-looking skin |
The InspirationBrightening; reducing appearance of discoloration |
The Revitalizing
Hydrating Serum
Lightweight, refreshing serum floods skin with hydration and the healing energies of The Miracle Broth™.
Helps give skin energy to fight early signs of aging.
The La Mer Connection
Do You See What They See?
Luxury clients have many options when it comes to buying cosmetic products. And it is your mission as your client's Skincare Artist to provide a unique, personalized, one-to-one shopping experience each time they shop.
That is why it is important for you to know all the digital and social media content we are creating and what your client sees when they browse online. This will help you provide that 360° experience for your client.
Below is the list of online communities where our clients are connected with La Mer. Make sure you visit online communities often to see what is being communicated to our clients:
The La Mer Service Mission
5 CORE VALUES
- Heartfelt
La Mer Experts serve with the heart, and the client is the center of our universe. We invite you to experience a personalized, authentic and intimate world of service.
- Energy
Energy lies at the heart of La Mer and is a direct link to Dr. Max Huber's pioneering work with light and sound in skincare. The legendary healing energies of The Miracle Broth™ empower the 5 facets of renewal, bringing skin back to its healthiest center. You will feel and see a transformation of your skin.
- Authentic
Our voice is sincere and personal because we believe in developing long-term, trusting relationships with our clients. We can enhance your personal journey of ageless transformation and renewal.
- Luxury
Because we believe our clients deserve the very best, La Mer is the ultimate example of quality and craftsmanship you can' t live without. We offer clients a memorable, personalized experience, giving only our very best and unequaled levels of service to help you look and feel renewed.
- Sea
The sea is the source of life. We bring the power of the living sea to each of our products with our precious Miracle Broth and proprietary ferments, giving skin the energy it needs to renew itself. At the heart of La Mer is our sustainably harvested sea kelp which is bio-fermented and used to help power formulas that will visibly transform the look of your skin.
The La Mer Service Mission
5 CORE VALUES AND BEHAVIORS
- Heartfelt
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- Emotional words
- Personalized
- Open body language and expression
- Energy
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- Positive attitude/energy
- True active listening/Purposeful Questioning
- Use power of touch to show transformative powers of La Mer products - exchange of energy and information
- Authentic
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- Be honest - don't over recommend products, results or services
- Recommend products that will make a significant difference for client and focus on lifestyle, sharing information to help the client
- Show that you are sincere and trustworthy by using tools to show reason behind recommendations
- Luxury
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- Lead with experience, not offer or promotion
- Deeply personal and emotional
- Attention to detail in language, appearance (grooming), presentation, gestures
- Sea
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- Share La Mer's commitment to ocean conservancy
- Educate on the power of the sea - The Miracle Broth™ is made from sea kelp
- Share meaning of La Mer
